The world's most recognised logo, the 'Tidyman' was created in the early 70s by an unknown designer. One suggestion is that the Tidyman was first used by the American beer company, Budweiser, in the 1950s to encourage people not to litter. Although redesigned recently by the Conran Design group, no matter how much taxpayers' money has been pumped into refreshing the logo, I fear that the Tidyman is losing its appeal. The respect and status of the logo struggle to probe reacti