Investing Zone

Awarness campaign

InvestingZone is a professional equity crowdfunding platform for the investment market. Their ideal customer is a confident, challenging and confrontational entrepreneur who would like to invest in new, unlisted equities online. Which is exactly how their ideal launch campaign was communicated.  

 

A confident and bold typographical campaign was designed on the strength of the brand colours, and strategically placed messages went across press ads, escalator panels and travel card holders – which were handed out at key stations. 

'Not for idiots' taxi cabs even struck up conversations with passengers in the city.