InvestingZone is a professional equity crowdfunding platform for the investment market. Their ideal customer is a confident, challenging and confrontational entrepreneur who would like to invest in new, unlisted equities online. Which is exactly how their ideal launch campaign was communicated.
A confident and bold typographical campaign was designed on the strength of the brand colours, and strategically placed messages went across press ads, escalator panels and travel card holders – which were handed out at key stations.
'Not for idiots' taxi cabs even struck up conversations with passengers in the city.
Role - Art Direction + Graphic Design | Agency - Other Creative