
There's nothing 'Aurosa' about this lady beer, folks!
Remember when Bic's 'Pen For Her' received a backlash for being sexist in 2016? Now ladies - and not forgetting the gents - there's a new beer in town. Aurosa (#BeerForHer) is brewed in the Czech Republic and recently made its debut in London. I guess they do things differently in Central Europe, but here in the UK, gender-specific marketing doesn't bode well, because culturally both men and women are trying to tear down the barriers of sexism on all fronts; from buying goods