
H&M's 'coolest monkey in the jungle' Is it cool?
I heard this morning on LBC about H&M's latest apology, about a young black child modelling a hoodie with the slogan “coolest monkey in...


Why the colour black matters in branding and advertising.
"Black is powerful enough to be in harmony with all the colours. The master and the slave" - Unknown If you searched the internet and...


'Love where you live?'. How can brands make the Tidyman a superhero?
The world's most recognised logo, the 'Tidyman' was created in the early 70s by an unknown designer. One suggestion is that the Tidyman...


There's nothing 'Aurosa' about this lady beer, folks!
Remember when Bic's 'Pen For Her' received a backlash for being sexist in 2016? Now ladies - and not forgetting the gents - there's a new...