A Perfect PA
A Perfect PA is a personal assistant company for vulnerable adults from 18 upwards.
Offering assistance to families and individuals who wish to maintain an independent life,
by helping with household chores and taking them out.
After one year in business, the company wanted to create a more professional brand image for their unique modern-day 'Mary Poppins' character for adults. One that would make their brand stand-out as more exciting and energetic than other care businesses in their industry.
Mary Poppins is holding a mobile phone with items flowing out of her bag. A skyline background was commissioned by the illustrator, Renaud Lavency, who added depth to the brand personality with bright colours and warmth. The character became a part of a new logo design, flexible enough to be used independently as a stand-alone typographical logo or as a lock-up logo.
Role - Art Direction + Graphic Design + Project Management