A Perfect PA is a personal assistant company for vulnerable adults from 18 upwards​.
Offering assistance to families and individuals who wish to maintain an independent life,
by helping with household chores and taking them out.

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After one year in business, the company wanted to create a more professional brand image for their unique modern-day 'Mary Poppins' character for adults. One that would make their brand stand-out as more exciting and energetic than other care businesses in their industry. 

 

Mary Poppins is holding a mobile phone with items flowing out of her bag. A skyline background was commissioned by the illustrator,  Renaud Lavency, who added depth to the brand personality with bright colours and warmth. The character became a part of a new logo design, flexible enough to be used independently as a stand-alone typographical logo or as a lock-up logo. 

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